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Welcome To
The Royal Coast Riviera Club

Phra Maha Chedi Phakdi Phrakart

Our Vision

That the Royal Coast region of Thailand is developed and widely recognised as a unique and most desirable destination for quality tourism, lifestyles and culture

Vision & Mission
The Royal Coast Riviera Club's Mission

Our Mission


The RCR Club will be the leading voice to realise the Vision for the benefit of regional businesses and the broader community (both Thais & Foreigners). 


This will be achieved through advocacy that inspires decision makers to continue promoting and developing the ‘Royal Coast Riviera’ as a quality tourism and lifestyle destination, recognising the region's unique heritage, natural beauty, environment, attractions, and special character; inclusive of Phetchaburi and Prachuap Khiri Khan, with Hua Hin as the central hub.

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Club Objectives


  • Work together to create and share new ideas to improve the quality and productivity of our region's businesses.

  • Join together to help promote positive initiatives for the region.

  • Work to promote the region as more than a weekend or high-season destination, attracting good quality visitors to the region’s hotels, restaurants and shops.

  • Work in conjunction with appropriate organizations to attract more long-term residents to the region.

  • Encourage investment and development that is consistent with the Mission Statement.

Social & Cultural

  • Help preserve the region's heritage.

  • Communicate to local residents about the existing attractions.

  • Support and encourage social/cultural activities and events to attract visitors.

  • Work with bilateral Chambers of Commerce, Rotary Clubs, and other organizations to encourage more visitors to the region.

  • Work with local charities to support and promote their activities.

  • Encourage social media activities about what is going on in the region.

Environment & Sustainability

  • Help preserve the region's environment and natural beauty.

  • Support clean-up and environmental enhancement projects.

  • Support eco-tourism, wildlife and animal rescue programs.

  • Inspire local Government to improve and restore heritage sites.

  • Inspire local Government to maintain, improve and update urban infrastructure.

Healthy & Active Lifestyles

  • Support activities organized in the region.

  • Promote healthy lifestyles and wellness initiatives.

  • Support rescue/rehabilitation programs.

Local Community

  • Help to promote community initiative projects.

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